We're going to start on Pinterest for this first step, and we'll want to start a new (and likely secret) board specifically for this purpose. An excuse to play on Pinterest and gather pretty pictures? Sign me up! Creating a Brand Mood Board Step One: Start on Pinterest and Let Yourself Run Wild
Website mood board plus#
Plus they just so happen to be one of my favorite parts of the process, so there's that. If you spend the time building them out and paying attention to why you're choosing certain images, what they represent in relation to your brand and how you'll draw inspiration from them, they can help you start to explore the visual side of your brand with more structure and provide an amazing reference point to look back on. Mood boards may seem like a somewhat trivial endeavor, but I believe they're an integral part of the branding process - or any creative project, really.
![website mood board website mood board](https://i.pinimg.com/736x/2d/c3/ff/2dc3ffd8eacde7bd6bd5f3971f79cff6.jpg)
These will not only help us to develop your brand voice and compile a brand thesaurus as we dive deeper into the branding process, but they're also going to help us in this next phase, as we build out our own brand mood board. So now you've filled out your own Brand Style Brief, and have hopefully gone back through it and started pulling out what we'll now be referring to as your tone words. Understanding the 4 V's - Vision, Value, Voice and Visuals - is essential, as these start to form the building blocks of a brand, ensuring that your story, style and strategy are aligned, and every brand touchpoint is communicating the right message, regardless of what form a piece of content might show up in. In the first post in this little branding series, I had you answer a series of questions in the Brand Styling Brief to help determine what your own brand is all about.